01
The role
Rijeka.travel can own discovery: high-intent international search, long-form storytelling, neighbourhood pages, thematic itineraries and multilingual entry points that guide users toward official services.
RIJEKA.TRAVEL · EN
Rijeka.travel × TZ Rijeka
A proposal for an editorial authority layer built to extend — not duplicate — the official destination ecosystem.
02
The value to TZ Rijeka
A permanent digital asset with a memorable premium identity, stronger organic visibility, structured destination knowledge and content that can be repurposed across markets and campaigns.
03
Governance
TZ Rijeka can validate destination facts, seasonal information and priority messaging. Editorial governance keeps the platform accurate while preserving a distinctive independent publishing voice.
04
Measurement
Track organic search visibility, AI citations, referring queries, outbound clicks to official services, engagement with itineraries, language-market performance and conversion to partner actions.
05
Photography
This proposal version uses original photography hosted by the official Visit Rijeka / Rijeka Tourist Board website. A collaboration should move to TZ Rijeka master files for a fully controlled, premium and rights-cleared visual system.
06
Technology
Static-first performance, semantic HTML, multilingual canonicals and hreflang, structured data, XML sitemap, accessible navigation and content designed to remain crawlable without JavaScript.
PROPOSED MODEL
Authority + storytelling + acquisition.
Rijeka.travel → qualified discovery traffic → official destination services → local partners.
Visit Rijeka